Restaurants throughout the nation – from fast food to fine dining, from large chains to independents – are finding the Healthy Dining Program to be an unparalleled strategy for capitalizing on one of the hottest consumer trends in the restaurant industry: growing interest in healthier menu options.
The Healthy Dining Program is the largest ever restaurant nutrition initiative, promoting 60,000 (and growing!) restaurant locations nationwide. Healthy Dining’s signature website, HealthyDiningFinder.com, provides consumers with hundreds of Healthy Dining menu options, along with corresponding nutrition information (calories, fat, etc.) served at participating restaurants.
Through an ongoing multi-faceted marketing campaign, HealthyDiningFinder.com and participating restaurants are promoted to health- and nutrition-conscious consumers who love to dine out. The campaign leverages the support of a wide range of influential partner organizations that are helping Americans live healthier lives, such as:
HealthyDiningFinder.com has been featured extensively in the media, including coverage on:
The TODAY Show and National Public Radio, as well as in USA Today, Nation’s Restaurant News, QSR Magazine, Restaurant Business, The Wall Street Journal, Newsweek, Self, Shape, Prevention, Good Housekeeping, Family Circle and scores of regional newspapers.
When you join, Healthy Dining’s registered dietitians work with you to identify appropriate menu items for the program. Next, our dietitians conduct a comprehensive nutrient analysis for the selected menu items to determine which ones meet Healthy Dining’s nutrition criteria. If you already have nutrition information, we provide a thorough accuracy check. Our dietitians may also recommend simple Special Request modifications (like less oil or cheese).
Once Healthy Dining’s dietitians have approved your restaurant’s Healthy Dining menu options, our web experts develop your customized page on HealthyDiningFinder.com. All locations and phone numbers are indexed onto the site. The website and your restaurant and selected Healthy Dining items will be promoted to health-minded consumers through a powerful mix of marketing strategies
Next, Healthy Dining’s marketing experts help you identify the best promotional strategies and materials for your restaurant, including:
email Erica@HealthyDiningFinder.com
call 1-800-953-DINE (3463).